Albuquerque, October 18, 2025
A festive collaboration between Human Bean and Haunted Scarecrow Brewery brought a spooky pop-up event to Albuquerque, featuring seasonal drinks and community activities. Attendees enjoyed pumpkin spice cold brews, ghost-themed lattes, and engaging activities such as live storytelling sessions and costume contests. The event successfully combined entertainment and philanthropy, with proceeds benefiting local animal shelters, showcasing the partners’ commitment to community involvement and festive celebrations.
Albuquerque Hosts Spooky Pop-Up Event by Local Coffee Chain and Brewery
In Albuquerque, a collaboration between the local coffee chain Human Bean and Haunted Scarecrow Brewery drew crowds to a spooky pop-up event held on October 18, 2025. The event featured seasonal drinks like pumpkin spice cold brews and ghost-themed lattes, available at the brewery’s taproom, combining caffeine with Halloween-themed fun to celebrate the fall season.
Attendees lined up for tastings and participated in various activities, including live storytelling sessions and costume contests. Photo opportunities with animated scarecrows added to the excitement, generating significant social media buzz among visitors. The event emphasized a community-focused approach, with proceeds directed toward supporting animal shelters, highlighting the partners’ commitment to local causes.
Details of the event included a variety of interactive elements designed to engage families and individuals. For instance, the pumpkin spice cold brews and ghost-themed lattes were crafted as limited-edition offerings, blending the coffee chain’s expertise with the brewery’s creative twists. Crowds enjoyed the atmosphere, which featured decorations and activities that captured the spirit of autumn and Halloween.
Organizers described the pop-up as a caffeine-haunted fusion, aimed at providing entertainment while fostering community involvement. The collaboration not only offered free tastings but also encouraged participation in contests, where attendees showcased creative costumes for prizes. This setup helped boost attendance and created a festive environment that appealed to a wide audience.
From a broader perspective, the event reflected growing trends in seasonal collaborations between food and beverage businesses. Such partnerships often aim to attract customers during holiday periods by merging products and experiences. In this case, Human Bean and Haunted Scarecrow Brewery aligned their efforts to promote fall-themed offerings, which included innovative drink options and entertainment features.
The initiative’s success was evident in the high turnout, with reports of long lines and active engagement on social platforms. This event is part of a larger pattern in Albuquerque, where local businesses frequently partner for themed gatherings, especially around holidays. By focusing on fun and charity, the pop-up demonstrated how such events can enhance community spirit and support worthwhile causes like animal welfare.
Background information on the partners reveals that Human Bean operates as a local coffee chain known for its quality brews, while Haunted Scarecrow Brewery specializes in craft beverages with creative themes. Their decision to collaborate stemmed from shared interests in community engagement and seasonal celebrations. The event’s emphasis on proceeds for animal shelters underscored their ongoing efforts to give back, making it a notable example of how businesses can integrate social responsibility into marketing strategies.
Overall, the pop-up event in Albuquerque served as a timely and enjoyable way to kick off the spooky season, blending entertainment, innovation, and philanthropy. It highlighted the potential for local partnerships to create memorable experiences that resonate with the public.
Key Features of the Event
As part of the analysis, here are the primary aspects that defined the collaboration:
- Seasonal Drinks: Introduction of pumpkin spice cold brews and ghost-themed lattes for a limited time.
- Interactive Activities: Included live storytelling sessions and costume contests to engage participants.
- Photo Opportunities: Featured animated scarecrows for memorable snapshots and social media sharing.
- Community Impact: Proceeds benefited animal shelters, aligning with the partners’ focus on local support.
- Atmosphere: A festive, fall-themed setup at the brewery’s taproom that attracted large crowds.
This event not only provided entertainment but also reinforced the value of collaborative efforts in the local business scene.
FAQ
Below is a frequently asked questions section based on the event details:
- What was the main collaboration in Albuquerque?
- The local coffee chain Human Bean partnered with Haunted Scarecrow Brewery for a spooky pop-up event in Albuquerque today.
- What drinks were featured at the event?
- The collaboration unveiled pumpkin spice cold brews and ghost-themed lattes at the brewery’s taproom.
- What activities did attendees enjoy?
- Crowds lined up for tastings, enjoying live storytelling sessions and costume contests.
- How did the event organizer describe it?
- Owner Jake Ramirez called it a ‘caffeine-haunted fusion’ perfect for fall.
- What additional features were included?
- The event featured photo ops with animated scarecrows, boosting social media buzz.
- What was the community benefit?
- Proceeds benefited animal shelters, aligning with both brands’ community focus.
Chart: Key Features of the Event
The following table summarizes the key features of the spooky pop-up event:
| Feature | Description |
|---|---|
| Drinks Offered | Pumpkin spice cold brews and ghost-themed lattes |
| Activities | Live storytelling sessions and costume contests |
| Photo Ops | Animated scarecrows for interactive experiences |
| Social Impact | Proceeds benefiting animal shelters |
| Event Theme | Caffeine-haunted fusion for fall celebrations |
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