Albuquerque, October 13, 2025
A new mobile pet grooming service, Paws on the Go, has been introduced in Albuquerque’s East Mountains, providing convenient on-site grooming for pets. The service, founded by local entrepreneur Sarah Lopez, caters to busy professionals and rural residents, addressing the growing need for pet care in the area. With service sessions starting at $50, this initiative offers an affordable alternative to urban pet salons. Plans for expansion into neighboring Bernalillo County are also in store as the business responds to increasing pet ownership in the region.
Albuquerque Launches New Mobile Pet Grooming Service for East Mountains Residents
Albuquerque, NM – A new mobile pet grooming service debuted today in Albuquerque’s East Mountains, aimed at serving busy professionals and rural residents who face challenges accessing traditional pet care. Paws on the Go, the venture led by local entrepreneur Sarah Lopez, offers on-site grooming for dogs and cats directly at clients’ homes using a specially equipped trailer. This launch addresses a growing need in an area where pet ownership has surged by 12% in recent years, tapping into New Mexico’s expanding $2 billion pet industry segment.
The service prioritizes convenience, delivering professional grooming without requiring pet owners to travel to urban salons. Sessions cover essentials like bathing, trimming, and nail care, performed in a mobile unit stocked with high-quality tools and products. Pricing begins at $50 per session, which positions it as a more affordable option compared to city-based facilities that often charge higher rates due to overhead costs. This undercutting strategy is designed to attract a broad customer base, particularly in underserved rural zones.
Business Operations and Expansion Plans
Paws on the Go operates from a fully equipped trailer that can navigate the winding roads of the East Mountains, ensuring accessibility for clients off the main grids. The mobile setup allows for flexible scheduling, accommodating the demands of professionals with tight schedules and families in remote locations. Early operations focus on Albuquerque’s East Mountains, but the business has outlined plans to extend services into neighboring Bernalillo County within the coming months.
To kickstart the operation, the company obtained a $20,000 small business loan, which funded the trailer’s outfitting and initial marketing efforts. This financial backing underscores the venture’s commitment to quality and scalability. By bringing services directly to doorsteps, Paws on the Go reduces stress for pets and owners alike, eliminating the need for long drives or waiting in crowded parlors.
Market Context and Industry Growth
The timing of this launch aligns with notable trends in the local pet care market. Pet ownership in the Albuquerque area has increased by 12%, driven by factors such as remote work enabling more pet adoptions and a heightened focus on animal wellness post-pandemic. This growth mirrors broader patterns in New Mexico, where the pet services sector now contributes to a $2 billion industry segment. Mobile grooming represents a nimble response to these shifts, offering a blend of convenience and cost savings that traditional brick-and-mortar businesses struggle to match.
Locally, the East Mountains have seen limited options for pet grooming due to their rural nature and distance from downtown Albuquerque. Paws on the Go fills this gap by emphasizing reliability and personalized care, ensuring that even residents in isolated areas can maintain their pets’ hygiene without disruption. The service’s model also promotes environmental benefits, as fewer trips to salons mean reduced vehicle emissions for clients.
Challenges and Opportunities Ahead
While the business enters a competitive landscape, its mobile format provides a distinct edge. Urban pet salons in Albuquerque dominate the market, but they often overlook rural needs, leading to unmet demand. Paws on the Go’s lower entry pricing and home-visit approach could capture a significant share of this niche, especially among time-strapped workers and elderly pet owners who prefer in-home services.
Looking forward, the expansion to Bernalillo County will test the business’s logistics, requiring additional staff and possibly more vehicles. However, the rising pet ownership trend suggests strong potential for sustained growth. As New Mexico’s pet industry continues to boom, innovative services like this could set new standards for accessibility in animal care.
This development highlights how small businesses are adapting to local demands, leveraging loans and market insights to launch targeted solutions. For East Mountains residents, Paws on the Go promises a practical way to keep pets groomed amid busy lifestyles, potentially reshaping pet care routines in the region.
FAQ
What is Paws on the Go?
A new mobile pet grooming service launched in Albuquerque’s East Mountains today, targeting busy professionals and rural residents.
Who owns Paws on the Go?
The venture is led by local entrepreneur Sarah Lopez.
What services does Paws on the Go offer?
It operates from a fully equipped trailer serving dogs and cats with on-site grooming.
What is the starting price for sessions?
Pricing starts at $50 per session, undercutting urban salons.
How was the business funded?
The business secured a $20,000 small business loan.
What are the expansion plans?
The business plans to expand to Bernalillo County.
What market trends support this launch?
With pet ownership rising 12% locally, this venture taps into a booming $2 billion industry segment in New Mexico.
Key Features Chart
| Feature | Description |
|---|---|
| Service Type | Mobile pet grooming for dogs and cats using a fully equipped trailer |
| Target Audience | Busy professionals and rural residents in Albuquerque’s East Mountains |
| Starting Price | $50 per session |
| Funding | $20,000 small business loan |
| Expansion Plans | To Bernalillo County |
| Market Context | Pet ownership rising 12% locally; $2 billion industry segment in New Mexico |
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