What is the Sunpint program?

The Sunpint program is a new initiative by Sunward Federal Credit Union partnering with Marble Brewery to offer exclusive craft beer pints to members, along with discounts and events aimed at engaging 5,000 new users.

What benefits do Sunward members get from Sunpint?

Sunward members receive exclusive access to craft beer pints, discounts on select brews, invitations to special events, and opportunities to purchase co-branded merchandise, with proceeds supporting local scholarships.

How has the partnership affected Marble Brewery?

Marble Brewery reports a 15% sales bump from the tie-up with Sunward Federal Credit Union.

What is the goal of the Sunpint program?

The program aims to engage 5,000 new users by rewarding loyalty with discounts and events.

How have member sign-ups responded to the announcement?

Member sign-ups surged 30% post-announcement of the Sunpint program.

What broader impact does the program have?

Proceeds from co-branded merchandise fund local scholarships, blending community and finance creatively in Albuquerque.

October 9, 2025

Sunward Federal Credit Union Launches Innovative Sunpint Program

Albuquerque, October 9, 2025

Sunward Federal Credit Union has unveiled its new Sunpint program in collaboration with Marble Brewery, aimed at providing exclusive craft beer pints and rewards to members. The initiative encourages community engagement through discounts, events, and co-branded merchandise, intending to attract 5,000 new users. Following the announcement, member sign-ups increased by 30%, showcasing strong initial interest. With a commitment to supporting local education, the program signifies a unique blend of financial services and local culture in Albuquerque.

Sunward Federal Credit Union Launches Innovative Sunpint Program with Local Brewery Partnership in Albuquerque

Albuquerque – Sunward Federal Credit Union has introduced its Sunpint program, a fresh initiative partnering with Marble Brewery to deliver exclusive craft beer pints and related perks exclusively to members. This move blends financial services with community engagement, rewarding loyalty through discounts, special events, and co-branded items, with the goal of attracting 5,000 new users in the coming months.

The program kicked off today, offering Sunward members access to limited-edition pints at Marble Brewery locations across the city. Participants can enjoy reduced pricing on select brews during designated happy hours and gain invitations to private tasting events. This collaboration highlights a creative strategy to foster stronger ties between the credit union and Albuquerque’s vibrant local scene, positioning Sunward as a community-focused alternative in a competitive financial landscape dominated by larger national banks.

Early indicators show strong interest, with member sign-ups increasing by 30% immediately following the announcement. The partnership extends beyond beverages, incorporating sales of co-branded merchandise such as T-shirts and pint glasses, where a portion of proceeds will support scholarships for local students pursuing higher education in New Mexico. This financial commitment underscores the program’s aim to contribute positively to the area’s educational opportunities.

Marble Brewery, a staple in Albuquerque’s craft beer community since 2008, has already noted a 15% uptick in sales attributed to the tie-up. The brewery’s involvement provides Sunward with a platform to reach beer enthusiasts who may not traditionally engage with financial institutions, potentially expanding the credit union’s membership base in the region.

Program Details and Member Benefits

Sunward members can enroll in the Sunpint program through the credit union’s mobile app or website, with immediate access to brewery discounts upon verification. The initiative includes quarterly events featuring brewery tours and behind-the-scenes looks at beer production, open only to participants. For every purchase of co-branded merchandise, a set percentage funds community scholarships, ensuring the partnership has a lasting impact beyond immediate perks.

This approach addresses the challenges faced by regional credit unions like Sunward, which compete with big banks offering extensive digital services and widespread branches. By integrating leisure activities, Sunward seeks to build emotional connections with members, encouraging long-term loyalty in an era where financial decisions often prioritize convenience and personalization.

Broader Context in Albuquerque’s Financial and Social Landscape

Albuquerque’s economy features a mix of established financial players and innovative startups, making community-oriented programs like Sunpint particularly relevant. The credit union operates several branches in the metro area, serving over 50,000 members with services ranging from checking accounts to loans. This brewery partnership aligns with recent trends in New Mexico, where local businesses increasingly collaborate to enhance customer experiences and support grassroots initiatives.

The 15% sales increase at Marble Brewery reflects growing consumer interest in hybrid loyalty programs that combine everyday spending with unique rewards. As Sunward aims for 5,000 new users, the program could set a precedent for other institutions in the Southwest, demonstrating how niche partnerships can drive engagement without relying solely on traditional marketing.

Looking ahead, Sunward plans to evaluate the program’s success after the first year, potentially expanding it to include other local breweries or events. This strategic focus on community integration comes at a time when regional banks and credit unions are seeking ways to differentiate themselves amid rising operational costs and digital transformation demands.

The Sunpint launch represents a calculated effort to merge finance with local culture, offering Albuquerque residents tangible benefits while reinforcing Sunward’s commitment to the area’s growth. With sign-ups already surging, the initiative appears poised to meet its ambitious targets, providing a model for innovative customer retention in the financial sector.

Key Takeaways

Sunpint offers exclusive pints, discounts, and events for Sunward members.
Goal: Engage 5,000 new users through the partnership.
Co-branded merchandise proceeds fund local scholarships.
Marble Brewery sees 15% sales boost; member sign-ups up 30%.

FAQ

What is the Sunpint program?: The Sunpint program is a new initiative by Sunward Federal Credit Union partnering with Marble Brewery to offer exclusive craft beer pints to members, along with discounts and events aimed at engaging 5,000 new users.
What benefits do Sunward members get from Sunpint?: Sunward members receive exclusive access to craft beer pints, discounts on select brews, invitations to special events, and opportunities to purchase co-branded merchandise, with proceeds supporting local scholarships.
How has the partnership affected Marble Brewery?: Marble Brewery reports a 15% sales bump from the tie-up with Sunward Federal Credit Union.
What is the goal of the Sunpint program?: The program aims to engage 5,000 new users by rewarding loyalty with discounts and events.
How have member sign-ups responded to the announcement?: Member sign-ups surged 30% post-announcement of the Sunpint program.
What broader impact does the program have?: Proceeds from co-branded merchandise fund local scholarships, blending community and finance creatively in Albuquerque.

Key Features of the Sunpint Program

Feature	Description
Exclusive Pints	Access to limited-edition craft beer pints at Marble Brewery for Sunward members.
Discounts	Reduced pricing on select brews during happy hours and events.
Special Events	Invitations to private tastings, tours, and brewery experiences.
Merchandise	Co-branded items with proceeds funding local scholarships.
New User Goal	Aiming to engage 5,000 new users through loyalty rewards.

This chart outlines the core elements driving the program’s appeal and community focus. The 15% sales increase for Marble Brewery and 30% surge in member sign-ups highlight its immediate impact.