Albuquerque, October 15, 2025
Ben Cloutier has been appointed as the head of communications at the University of New Mexico, effective October 13, 2025. With over 15 years of experience in higher education media relations, his role will focus on strengthening media presence and improving communication strategies for the university. Cloutier’s expertise is expected to elevate UNM’s visibility in research and athletics while maintaining strong community ties.
Albuquerque, NM – University of New Mexico Appoints Experienced Communications Leader to Enhance Institutional Outreach
The University of New Mexico in Albuquerque has appointed Ben Cloutier as its new head of communications, effective October 13, 2025. This move aims to strengthen the institution’s media presence and storytelling amid ongoing efforts to highlight its academic and community contributions. Cloutier, with more than 15 years of experience in higher education media relations, previously directed public relations at a major university in the Midwest. His expertise is expected to guide UNM’s communication strategies during a period of increased focus on research visibility and athletic prominence.
In his new role, Cloutier will manage key areas including media relations, digital strategy, and crisis communications. These responsibilities are crucial for a campus serving 35,000 students and engaging with diverse stakeholders across New Mexico and beyond. The appointment aligns with broader institutional goals to amplify narratives around innovation and societal impact, positioning UNM as a leader in the region’s academic landscape.
Background on the Appointment
UNM’s decision to bring Cloutier on board reflects a strategic push to refine its communication framework. The university has been working to elevate its profile in areas such as cutting-edge research and competitive athletics, particularly as events like homecoming approach. Colleagues within the communications team anticipate that his leadership will improve coordination and messaging efficiency, ensuring consistent and compelling information reaches the public.
Cloutier’s professional background equips him to handle these challenges effectively. Over his career, he has overseen public relations efforts that fostered strong community ties and enhanced institutional reputations. At his prior position, he led initiatives that boosted media coverage and engagement, skills directly applicable to UNM’s needs in Albuquerque’s dynamic educational environment.
Role and Responsibilities at UNM
As head of communications, Cloutier will oversee a department responsible for shaping UNM’s public image. This includes developing digital platforms to share updates on campus achievements, managing responses to emerging issues, and building partnerships with local and national media. With UNM’s large student body and extensive programs, these functions play a vital role in maintaining transparency and trust with the community.
The emphasis on digital strategy is particularly timely, as universities increasingly rely on online channels to connect with audiences. Cloutier’s experience will help integrate social media, websites, and other tools to showcase UNM’s contributions to fields like health sciences, engineering, and cultural studies. Additionally, his focus on crisis communications ensures preparedness for any unforeseen events that could affect the campus or its reputation.
Context Within UNM’s Broader Initiatives
This appointment occurs as UNM intensifies efforts to highlight its research and athletic programs. The university has seen growth in federally funded projects and successful sports seasons, creating opportunities for targeted outreach. By streamlining communications, Cloutier can help coordinate coverage of these developments, drawing attention to UNM’s role in driving New Mexico’s progress.
Albuquerque’s academic scene is vibrant, with UNM at its center as the state’s flagship institution. The university’s communications infrastructure has evolved to meet modern demands, and Cloutier’s addition strengthens this foundation. His work will support ongoing collaborations with community organizations, reinforcing UNM’s commitment to regional development and education.
Implications for the University Community
For students, faculty, and staff, the enhanced communications leadership promises more effective dissemination of information. This could lead to better awareness of opportunities, events, and resources available on campus. As UNM navigates future initiatives, such as expanding online learning or community outreach programs, a robust communications team will be essential.
Overall, Cloutier’s appointment underscores UNM’s dedication to proactive engagement. By leveraging his extensive experience, the university aims to tell its story more powerfully, fostering pride among its members and recognition from external audiences. This step positions UNM to thrive in an era where clear, impactful communication is key to institutional success.
FAQ
What is the key announcement regarding the University of New Mexico?
The University of New Mexico in Albuquerque has appointed Ben Cloutier as its new head of communications, effective October 13, 2025.
Who is Ben Cloutier and what is his background?
Ben Cloutier has more than 15 years of experience in higher education media relations and previously directed public relations at a major university in the Midwest.
What will Ben Cloutier’s main responsibilities be at UNM?
In his role, Cloutier will manage key areas including media relations, digital strategy, and crisis communications for the 35,000-student institution.
Why was this appointment made at this time?
The appointment aligns with broader institutional goals to amplify narratives around innovation and societal impact, amid a campus push for enhanced visibility in research and athletics.
How does this fit into UNM’s overall strategy?
Colleagues anticipate his leadership will improve coordination and messaging efficiency, ensuring consistent and compelling information reaches the public during key events.
Key Features Chart
| Feature | Description |
|---|---|
| New Appointment | Ben Cloutier as head of communications, effective October 13, 2025 |
| Experience | More than 15 years in higher education media relations |
| Previous Role | Directed public relations at a major Midwest university |
| Responsibilities | Media relations, digital strategy, crisis communications |
| Institution Size | Serves 35,000 students |
| Strategic Focus | Enhance visibility in research and athletics |
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