Albuquerque, October 14, 2025
Ben Cloutier has been appointed as the new head of communications at the University of New Mexico (UNM) in Albuquerque. This leadership change aims to enhance the university’s public image and community engagement while guiding UNM’s branding efforts during a period of growth, including expansions in infrastructure for academics and athletics.
Albuquerque
Ben Cloutier, a seasoned public relations expert, has been appointed as the new head of communications at the University of New Mexico (UNM) in Albuquerque. This leadership change positions Cloutier to guide the university’s branding efforts across its academic and athletic programs at a pivotal time of campus growth.
Cloutier’s role will focus on strengthening UNM’s public image and community engagement. With his extensive background in national media firms, he brings expertise in managing large-scale communication strategies. The appointment comes as UNM expands its facilities, aiming to boost visibility for its Lobo athletic teams and academic initiatives.
The university’s expansion plans include new infrastructure to support growing enrollment and research efforts. Cloutier’s responsibilities will encompass overseeing messaging for these developments, ensuring consistent branding that resonates with students, alumni, and the broader Albuquerque community. This move is intended to enhance UNM’s role as a key educational and cultural hub in the region.
Background on the Appointment
UNM, a major public research institution founded in 1889, serves over 25,000 students annually. The communications department plays a critical role in promoting the university’s achievements in areas like STEM, humanities, and athletics. Cloutier’s prior experience includes handling high-profile campaigns for media organizations, where he managed crisis communications and brand development.
His selection reflects UNM’s strategy to professionalize its outreach amid increasing competition for talent and funding in higher education. The Lobos, UNM’s athletic program, compete in the Mountain West Conference and draw significant local support. Recent expansions, such as new research labs and student housing, require coordinated efforts to communicate benefits to stakeholders.
Albuquerque’s vibrant economy, driven by sectors like technology and education, benefits from strong university partnerships. UNM’s initiatives often align with city goals for workforce development and innovation. Cloutier’s leadership is expected to bridge these efforts, fostering greater community involvement through targeted campaigns.
Implications for UNM’s Community Presence
Under Cloutier’s direction, UNM aims to elevate its profile beyond campus borders. This includes digital media strategies to engage younger audiences and traditional outreach for alumni networks. The timing aligns with upcoming events, such as athletic seasons and academic conferences, where unified branding can amplify impact.
The university’s growth has been steady, with recent investments in sustainable infrastructure and diversity programs. Cloutier’s role will involve integrating these priorities into public narratives, ensuring they reach diverse audiences effectively. For Albuquerque residents, this could mean more visible UNM presence in local media and events.
Challenges in higher education, including budget constraints and public scrutiny, underscore the importance of robust communications. Cloutier’s national perspective may help UNM navigate these issues, maintaining trust and support from the community.
Broader Context of UNM’s Developments
Albuquerque serves as the state’s largest city and a center for education and research. UNM’s contributions extend to healthcare through its hospital system and economic development via partnerships with local businesses. The appointment of Cloutier signals a commitment to proactive storytelling that highlights these impacts.
Campus expansions are part of a larger plan to accommodate rising demand for programs in fields like engineering and health sciences. Athletic facilities upgrades aim to enhance the fan experience, drawing more visitors to Albuquerque. Through Cloutier’s oversight, these projects will be framed to showcase UNM’s forward-thinking approach.
The University of New Mexico continues to adapt to modern needs, with communications playing a central role in its evolution. This appointment marks a step toward more dynamic engagement, positioning UNM as a leader in regional higher education.
FAQ
Who is Ben Cloutier?
Ben Cloutier is a seasoned public relations expert appointed as the new head of communications at the University of New Mexico in Albuquerque.
What is Ben Cloutier’s role at UNM?
Ben Cloutier will oversee branding for UNM’s academic and athletic programs.
What is the timing of Ben Cloutier’s appointment?
The appointment coincides with a campus expansion, aiming to elevate the Lobo’s community presence.
What experience does Ben Cloutier bring to UNM?
Ben Cloutier has prior roles at national media firms.
Key Features Chart
| Feature | Description |
|---|---|
| Appointment | Ben Cloutier named new head of communications at UNM |
| Role Focus | Oversee branding for academic and athletic programs |
| Experience | Prior roles at national media firms |
| Timing | Coincides with campus expansion |
| Aim | Elevate the Lobo’s community presence |
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