Santa Fe, New Mexico, October 5, 2025
VARA Winery has officially launched its new sparkling wine available at Smith’s and Albertsons throughout New Mexico, priced at $25 per bottle. The locally sourced grapes cater to the growing consumer interest in domestic wines, with the launch expected to boost the winery’s revenue by 20% and support jobs in regional viticulture. The sparkling wine offers an accessible choice for consumers, enhancing the burgeoning New Mexico wine industry as it embraces seasonal trends and local flavors.
Santa Fe, New Mexico
VARA Winery has launched its new sparkling wine line on shelves at Smith’s and Albertsons stores across New Mexico today. The product, priced at $25 per bottle, uses grapes sourced locally and aims to meet the rising desire for domestic sparkling wines. This introduction is projected to increase the winery’s revenue by 20% while creating support for jobs in regional viticulture.
The release comes at a time when consumer interest in locally produced beverages is climbing in the state. Sparkling wines made from New Mexico-grown grapes offer a fresh option for shoppers seeking regional flavors. Available immediately in major grocery chains, the wine targets both everyday buyers and those exploring local options. The $25 price point positions it as an accessible choice compared to some imported varieties.
Details on the Product and Production
Crafted entirely from grapes harvested in New Mexico, the sparkling wine highlights the state’s growing wine industry. The winery focused on traditional methods to produce a bubbly that captures the unique terroir of local vineyards. This approach not only ensures quality but also emphasizes sustainability by reducing transportation needs for raw materials.
The launch spans multiple locations, making it easy for residents to find the product. Smith’s and Albertsons, with their widespread presence, serve as key distribution points. Early availability in urban centers like Albuquerque and Santa Fe allows quick access for city dwellers, while rural stores extend reach to smaller communities.
Economic Impact on the Region
A 20% revenue boost for VARA Winery signals strong growth potential. This increase could stem from higher sales volumes and broader market penetration. More importantly, the initiative supports regional viticulture jobs, including roles in harvesting, processing, and distribution. New Mexico’s wine sector, already a vital part of the agriculture economy, benefits from such developments that promote local sourcing.
The state’s viticulture industry has seen steady expansion, with more acreage dedicated to grapes each year. Projects like this one help sustain employment in rural areas where farming remains a primary livelihood. By keeping production in-state, the winery contributes to a cycle of economic activity that strengthens communities tied to agriculture.
Market Trends Driving the Launch
Demand for domestic sparkling wines has grown as consumers prioritize products with shorter supply chains. In New Mexico, this trend aligns with a broader appreciation for homegrown goods. The timing of the launch taps into seasonal interest, particularly as holiday gatherings approach, when sparkling wines see a spike in purchases.
Local sourcing addresses consumer concerns about freshness and environmental impact. Grapes grown in the state’s diverse climates yield flavors influenced by high altitude and arid conditions, setting the wine apart from mass-produced options. This uniqueness appeals to those interested in supporting New Mexico’s agricultural heritage.
Background on VARA Winery’s Role
VARA Winery has built a reputation for quality wines rooted in New Mexico’s landscapes. The addition of a sparkling line expands its portfolio, moving beyond still wines to capture a segment of the market often dominated by imports. The winery’s commitment to local grapes underscores its dedication to the region’s producers.
New Mexico’s wine industry traces its roots to Spanish settlers, evolving into a modern sector with over 50 wineries. Challenges like water scarcity and climate variability have shaped resilient practices, which VARA incorporates into its operations. This launch represents a step forward in showcasing the state’s potential on a larger scale.
Consumer Access and Future Outlook
Shoppers can pick up the wine starting today at participating stores. The $25 price makes it suitable for casual sipping or special occasions. As distribution grows, VARA plans to explore additional retail partnerships to widen availability.
Looking ahead, the success of this line could inspire other local wineries to innovate. With revenue growth on the horizon, VARA’s efforts may further solidify New Mexico’s place in the national wine conversation. The focus on jobs ensures that economic gains reach beyond the winery, benefiting the entire viticulture community.
FAQ
What is the price of VARA Winery’s new sparkling wine?
Priced at $25 per bottle.
Where is VARA Winery’s new sparkling wine available?
On shelves at Smith’s and Albertsons across New Mexico.
What grapes are used in VARA Winery’s new sparkling wine?
Crafted from local grapes.
What is the purpose of launching VARA Winery’s new sparkling wine?
Targets the growing demand for domestic bubbly.
What economic effects does the launch have?
Expected to boost winery revenue by 20% and support regional viticulture jobs.
Key Features Chart
| Feature | Details |
|---|---|
| Price | $25 per bottle |
| Grape Source | Crafted from local grapes |
| Target Market | Growing demand for domestic bubbly |
| Availability | Smith’s and Albertsons across New Mexico |
| Economic Impact | Boost winery revenue by 20% and support regional viticulture jobs |
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